Build Your Own Car: Mercedes-Benz – The MANUFAKTUR Guide

Purchasing a Mercedes-Benz should be an expression of personal style, not a compromise based on available inventory. Special ordering through Mercedes-Benz’s MANUFAKTUR program transforms the acquisition process into an opportunity for true personalization — allowing you to build your own car that reflects your unique tastes while ensuring every detail meets your exacting standards.

This guide explains how the MANUFAKTUR program operates, outlines available customization options, and demonstrates how Cartelligent streamlines the custom ordering process. As your auto concierge, we navigate the complexities of special ordering to ensure your vision becomes reality without the typical hassles of custom builds.

The Benefits of Building Your Own Car with Mercedes-Benz

When you build your own Mercedes-Benz, you gain advantages impossible to replicate with dealer stock:

• Complete Control: Choose every detail of your vehicle’s design, from exterior finishes to interior materials, ensuring absolute alignment with your vision.
• Financial Benefits: Building your own car can save you money compared to stock models—avoid premiums on high-demand configurations and eliminate unwanted option packages.
• Emotional Investment: The custom build process establishes a meaningful connection with your vehicle from initial design through final delivery.

For Mercedes-Benz clients who appreciate craftsmanship and individuality, the ability to build your own car represents the superior choice.

Mercedes-Benz MANUFAKTUR: Tradition Meets Individualization

Mercedes-Benz’s MANUFAKTUR program launched in 2015 and has experienced remarkable growth. Available across the Mercedes-Benz lineup, this cross-brand individualization program enables you to build your own personalized Mercedes-Benz through traditional craftsmanship and the highest quality materials. Whether it’s leather cladding, cutting, embroidering or sewing, all interiors are finished with exquisite craftsmanship and the utmost precision.

MANUFAKTUR offers a range of custom paint and upholstery options that allow owners to express their personal style and create a truly distinctive vehicle. Rooted in traditional craftsmanship and meticulous attention to detail, MANUFAKTUR provides exclusive finishes tailored to you — a one-of-a-kind luxury experience that is deeply personal and exceptionally refined.

Color Without Boundaries

The MANUFAKTUR program grants access to Mercedes-Benz’s extensive historical color catalog. Customers can select from:

• Recently discontinued finishes
• Classic heritage colors
• Paint colors from other manufacturers (subject to availability)
• Exclusive MANUFAKTUR MAGNO matte paint finishes

Mercedes-Benz was the first manufacturer to exclusively offer matte paint on production vehicles. The MANUFAKTUR MAGNO paint provides an elegant, durable alternative to traditional high-gloss finishes with multiple benefits:

• Reduced susceptibility to minor scratches due to unique light reflection properties
• Better concealment of minor dirt and dust compared to gloss finishes
• Contemporary, sophisticated aesthetic that stands apart
• Available across most Mercedes-Benz passenger cars

The G-Class MANUFAKTUR Program

The G-Class receives special attention through the MANUFAKTUR customization program. When you build your own G-Class, you can select from:

• 34 exterior color options
• 54 unique interior upholstery choices
• Over one million possible combinations
• Matte paint finishes with contrasting roof colors
• Custom wheel painting in any desired color
• Various inlays for exterior side rub strips
• Tinted glass and specialized accents

Custom Interior Appointments

Interior customization encompasses exclusive MANUFAKTUR leather colors with contrast stitching and two-tone combinations. Hand-sewn leather elements showcase traditional craftsmanship while meeting contemporary performance standards.

The MANUFAKTUR Ordering Process with Cartelligent

At Cartelligent, we navigate Mercedes-Benz’s MANUFAKTUR program with expertise, guiding you through each step of the process to build your own car exactly as you envision.

Step 1: Vision & Consultation

We begin by helping you explore the full scope of MANUFAKTUR possibilities. Your dedicated Cartelligent advisor:

• Coordinates with Mercedes-Benz to understand available options for your chosen model
• Helps you articulate your vision and translate ideas into specifications
• Clarifies which customizations are feasible

Step 2: Specification & Order Placement

Once your vision is defined, we manage the complex ordering process:

• Work with Mercedes-Benz to prepare and submit your custom order (required for MANUFAKTUR orders)
• Ensure all specifications are properly documented
• Provide realistic expectations for costs and delivery timelines
• Confirm final specifications before production begins (changes cannot be made once production starts)

Step 3: Production Updates & Delivery

Throughout the build process, we handle all communication:

• Provide regular production updates as your vehicle receives special handling during manufacturing
• Navigate the custom build timeline and keep you informed every step of the way
• Coordinate the final delivery of your custom Mercedes-Benz

Our concierge approach eliminates the complexity from custom ordering, allowing you to focus on the excitement of bringing your dream vehicle to life.

Begin Your MANUFAKTUR Journey

Mercedes-Benz MANUFAKTUR represents the pinnacle of German automotive customization — combining historical color palettes, contemporary design, and traditional craftsmanship. Whether you seek subtle differentiation or bold personalization, the program delivers.

Your perfect Mercedes-Benz exists not in current inventory but in your vision and MANUFAKTUR’s ability to bring it to life with meticulous attention to detail.

Ready to build your own Mercedes-Benz? Start your new car search with Cartelligent today. Our team will guide you through every step of creating your MANUFAKTUR masterpiece, from initial vision to final delivery.

All pricing, options, and program details are subject to change by Mercedes-Benz. Cartelligent recommends confirming current availability and specifications with your dedicated advisor before placing a special order.